2021 Pandemic Personas – Download your CX toolkit now

Making the world a better place one service at a time

Unite Students

Using service design to drive the shift from property landlord to lifestyle proposition

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CX design for Sainsbury’s

Sainsbury’s

Using service design to lead an ambitious customer experience transformation programme

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Service design for London Borough of Southwark

London Borough of Southwark

Using service design to tackle the social challenges to healthy eating

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Enhancing passenger experience for Southeastern

Southeastern

Developing the seamless passenger blueprint for an enhanced passenger experience

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E.ON Energy service design

E.ON Energy

Designing better services and customer journeys for energy customers

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CX redesign for Severn Trent

Severn Trent

Creating the blueprint to become a truly customer-centric utilities company

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Service vision development for Samsung Future Kitchen

Samsung Future Kitchen

Creating a future service vision and propositions for Samsung's smart kitchen division

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Customer Driven Transformation

How design-led companies get more of the right services to market faster

engine book customer driven transformation

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.