Customer Driven Transformation: Download the first two chapters

Making the world a better place one service at a time

All Automotive Aviation Governance and Public services Health Leisure and Hospitality Manufacturing and Technology Money Property Rail Retail Telco and Utilities
unite students service design by engine

Unite Students

Using service design to drive the shift from property landlord to lifestyle proposition

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sainsburys customer experience design programme by engine 01

Sainsbury’s

Using service design to lead an ambitious customer experience transformation programme

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london borough of southwark service design experience by engine 01

London Borough of Southwark

Using service design to tackle the social challenges to healthy eating

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southeastern passenger blueprint rail experience by engine 01

Southeastern

Developing the seamless passenger blueprint for an enhanced passenger experience

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ski dubai elevate customer experience by engine 01

Ski Dubai

Designing the new Ski Dubai to elevate the customer experience

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hyundai motor studio retail experience by engine 01

Hyundai Motor Company

Designing an immersive, culturally inspired retail experience

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e.on energy customer journey design programme by engine 01

E.ON Energy

Designing better services and customer journeys for energy customers

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skanska premium service experience by engine 01

Skanska

Creating a premium service experience from the sale to living in the community

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severn trent service design by engine 01

Severn Trent

Creating the blueprint to become a truly customer-centric utilities company

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samsung service design innovation by engine 01

Samsung Future Kitchen

Creating a future service vision and propositions for Samsung's smart kitchen division

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Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.