Designing the new Ski Dubai to elevate the customer experience.
Ski Dubai, a well-known snow and ski resort in Dubai, sought to revamp its aging customer experience and align it with a forthcoming infrastructure upgrade, aiming to create a captivating and contemporary attraction.
Ski Dubai partnered with the Engine Service Design team to achieve this, envisioning a redefined experience to feel special and memorable for visitors. This transformation was more than just a physical facelift; it aspired to offer an immersive, enchanting journey that surpassed other snow-based attractions in the region.
Through collaboration with various stakeholders and partners, a comprehensive Experience Masterplan was devised, charting the course for Ski Dubai's renewed experience.
This transformation narrative encapsulated themes of innovation and commitment to setting new industry standards.
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