Customer Driven Transformation: Download the first two chapters

Magic Planet Experience Guide

Creating a flagship leisure and entertainment experience for 10-16 year olds

Magic Planet Experience Guide Image

The Challenge

Majid Al Futtaim (MAF) wanted to make their Magic Planet attraction the benchmark for leisure and entertainment, whilst increasing its appeal to 10–16-year-olds and their parents. This included addressing critical customer and operational challenges that were preventing the venue from achieving its full potential 

The Engine Service Design team worked alongside interior architects to re-imagine and design a flagship customer experience for Magic Planet. We created the Experience Guide, which describes in detail the physical zoning of the space and new digital experiences that will make the guest experience unique. 

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