Magic Planet Experience Guide

Creating a flagship leisure and entertainment experience for 10-16 year olds.

Majid Al Futtaim (MAF) sought to make Magic Planet Dubai's top leisure destination, collaborating with Engine and interior architects to create an innovative flagship customer experience.

The Challenge

Majid Al Futtaim (MAF) wanted to make their Magic Planet attraction the benchmark for leisure and entertainment in Dubai, whilst increasing its appeal to 10–16-year-olds and their parents.

This objective included addressing critical customer and operational challenges preventing the venue from achieving its full potential.

The Engine Service Design team worked alongside interior architects to reimagine and design a flagship customer experience for Magic Planet.

We created the Experience Guide, which describes in detail the physical zoning of the space and new digital experiences that will make the guest experience unique.

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