Customer Driven Transformation: Download the first two chapters

DMCC Freezone B2B Customer Journey

Designing best-in-class B2b customer journeys

DMCC Freezone B2B Customer Journey Image

The Challenge

In an increasingly competitive business setup and licensing market, The Engine Service Design Team redesigned three critical customer journeys, for the largest economic freezone in the Middle East. All journeys were designed to enable large and small companies to thrive, and delivered through an 18-month development drive across service development, technology and product and process improvement.

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