Customer Driven Transformation: Download the first two chapters

Argos Customer Experience Vision

Designing a compelling service vision to transform the operations

Argos Customer Experience Vision Image

The Challenge

This much-loved UK retailer evolved its brand positioning to amplify the role it plays in customers’ lives. The implementation of this ambition had to be about more than a visual refresh and some new ads. Using our Service Design approach we worked with stores, operations and digital teams, facilitating them to translate core CX principles into operating principles and standards.

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