Argos Customer Experience Vision

Designing a compelling service vision to transform the operations.

Argos Customer Experience Vision Image

The UK retailer redefined its brand, collaborating with Engine's Service Design to translate customer experience principles into digital and operational guidelines and priorities.

The Challenge

As a result of this initiative, the much-loved UK retailer refined its brand positioning to enhance its significance in customers' lives and recognised the need for a comprehensive transformation beyond superficial changes such as visual updates and new advertising campaigns. 

The Outcome

Employing Engine and a Service Design approach, the retailer engaged closely with its store, operations, and digital teams, providing guidance and support to translate fundamental customer experience principles into operational guidelines and standards. 

This holistic approach helped to ensure that the retailer's commitment to improving the customer experience was manifest in the day-to-day operations and interactions across its various channels, ultimately fostering a more seamless and customer-centric shopping experience.

Read more about our work

Ski Dubai Experience Masterplan

Ski Dubai collaborated with the Engine Service Design team to modernise its customer experience and...

Helsinki Airport Vision For Services

Airline Finnair and airport operator Finavia partnered with the Engine Service Design Team to...

A new service standard for High-Speed 1 Rail

London's St Pancras International Station collaborated with the Engine Service Design Team to...

Book time with a service design expert.

Discover the transformative power of service design and unlock the full potential of your business. Get in touch with our service design experts today and start improving or innovating your services and customer experience.

Read our privacy statement.