Developing a brand new B2B digital retail service business.
Philips Lighting needed to add value to its Retail Lighting Systems category.
The Engine Service Design Team worked with their customers and ventures team to define Philips Retail Solutions, a new B2B service, value proposition and software platform that enables retailers, retail design agencies and Philips solutions experts to design and manipulate store lighting and media across connected retail displays to drive footfall and commercial activity and gather data on customer’s shopping behaviours.
We designed how the service would work for customers, their key customer journeys, and how the digital aspects of the service should function and feel.
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