Developing a brand new B2b digital retail service business
Philips Lighting needed to add value to their Retail Lighting Systems category; The Engine Service Design Team worked with their customers and ventures team to define Philips Retail Solutions, a new B2B service, value proposition and software platform; that enables retailers, retail design agencies and Philips solutions experts to design and manipulate store lighting and media across connected retail displays to drive footfall and commercial activity and gather data on customer’s shopping behaviours. The service design developed how the service would work for customers, what they key customer journeys would be and how the digital aspects if the service should function and feel.
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