Customer Driven Transformation: Download the first two chapters

Volkswagen Services For Millennials

Rapid envisioning of a new services for Millennials

Volkswagen Services For Millennials Image

The Challenge

Volkswagen wanted to understand the role of digital technologies in attracting millennial customers to buy their vehicles. Engine Service Design developed a detailed view of the attitudes and behaviours of these customers and developed an ambitious service concept for a connected car platform and a set of data services and applications, to inform future investment and planning.

 

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