Quickly envisioning new services for Millennials.
Volkswagen wanted to understand the role of digital technologies in attracting millennial customers to buy their vehicles.
Engine Service Design developed a detailed view of the attitudes and behaviours of these customers. We developed an ambitious service concept for a connected car platform and a set of data services and applications to inform future investment and planning.
This transformative vision aimed to attract millennials and revolutionise the driving experience for all customers, equipping Volkswagen with a strategic roadmap for future investments and continued relevance in the evolving automotive market.
This collaborative effort didn't merely result in a service concept but heralded Volkswagen's commitment to an intertwined future with digital innovation, solidifying its position in an ever-changing automotive landscape.
It was a story of adaptability, forward-thinking, and dedication to meeting the evolving needs of a new generation.
Discover the transformative power of service design and unlock the full potential of your business. Get in touch with our service design experts today and start improving or innovating your services and customer experience.