Designing international healthcare service propositions and a new way of working.
Bupa International, a worldwide healthcare and medical insurance business wanted to create new service propositions and products for their core expatriate market.
The Engine Service Design team prototyped a new approach, re-imagining service proposition, a new set of products and customer experiences for the United Arab Emirates (UAE) market, whilst simultaneously providing Bupa with a repeatable service design process.
This design-led approach has enabled Bupa to not only improve its product offering but to fundamentally change the way Bupa creates products and services for customers, extending beyond a single project to become a new way of working.
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