Samsung’s Smart Kitchen Vision

Creating a future service vision and propositions for Samsung's smart kitchen division.

Samsung’s Smart Kitchen Vision Image

Samsung collaborated with the Engine Service Design team to envision and showcase the future of smart, interconnected kitchen appliances, seeking to uncover innovative services and business models to enhance their core product offerings in the kitchen.

The Challenge

Samsung wanted to explore how the kitchen and cooking would evolve and become smarter and more connected. They wanted to identify new services and business models that could add value to their core kitchen appliance product categories.


The Engine Service Design team worked with Samsung to develop a future service vision for the kitchen and their Smart Appliances, bringing to life many of these ideas through short live-action films augmented with digital touchpoints and content.

The Outcome

Engine's work evolved into what has become Samsung's Smart Cooking proposition.

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