eBay Reimagining The Seller Journey

Reimagining the digital service proposition and journey for sellers.

eBay Reimagining The Seller Journey Image

As eBay expanded from a basic peer-to-peer auction site to a global marketplace accommodating individuals, small businesses, and corporate sellers, it sought to create an intuitive interface for product enhancement. They collaborated with Engine Service Design to develop unique propositions while ensuring a cohesive user experience across their website, app, and physical touchpoints.

The Challenge

As eBay grew from a simple peer-to-peer auction site, to a global marketplace for individual, small business and corporate sellers, they needed to recognise these different types of ‘seller’ and provide a simple and intuitive interface to re-imagine their product experience. The Engine Service Design Team worked with them to develop a series of distinct propositions and experiences, whilst maintaining a seamless experience across their website, APP and the physical touchpoints for sellers and buyers.

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