Positioning itself as a meta-discipline, packaging up the strategic functions found elsewhere in design; Service Design is gaining traction as the business friendly face of design.
Engine was commissioned to support the development of Philips Retail Solutions (PRS); a new venture within Philips. Philips has three divisions, the biggest part being B2B.
Design research is an implicit and inseparable aspect of service design. Traditional research skills such as listening, observing and investigating alone are not effective enough for service design.