In a time of unprecedented change, it’s critical that organisations take stock of the current experience they provide and look for ways to enhance it for what lies ahead.

Many organisations are shifting from designing their customer experience as a niche form of innovation, to it becoming the way that they do what they do, which means more businesses than ever are getting set up to respond. The question is, what should they respond to?

If you’re reading this, you’ve already seen the inseparable link between your customer experience, the design of your service and how happy your customers and colleagues are. We hope our 'Big 6' plays a small part in helping you spread that belief and articulate the exciting opportunities for change that it brings.