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Step into service design with our library of short articles, where we discuss the value and art of creating exceptional customer experiences.

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Harnessing emotional connections: The key to customer loyalty and competitive success

We all strive for convenience, affordability, and efficiency in our day-to-day transactions, whether it’s buying a television set, a train ticket, or... Read more

Blockbuster’s Downfall: The Consequences of Ignoring Customer Needs

Remember the days of strolling into a Blockbuster store to rent a movie? Those iconic blue and yellow signs signified a weekend movie night for many... Read more

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