Resources

Step into service design with our library of short articles, where we discuss the value and art of creating exceptional customer experiences.

Resources-image

Designing a B2B service business from scratch

This article was published in full in January 2011 in the journal of the Service Design Network: Touchpoint Vol. 2 No. 3 Read more

Designing valuable B2B experiences

Business buyer expectations are exceeding those of private customers New evidence suggests that 82% of business buyers want the same experience as... Read more

You can't buy passenger experience

The airport experience. For some, it conjures images of long queues, confusing signs, and mounting stress. But what if airports transformed from... Read more

Designing valuable B2B experiences

Business buyer expectations are exceeding those of private customers New evidence suggests that 82% of business buyers want the same experience as... Read more

Designing a B2B service business from scratch

This article was published in full in January 2011 in the journal of the Service Design Network: Touchpoint Vol. 2 No. 3 Read more

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