Business buyer expectations are exceeding those of private customers New evidence suggests that 82% of business buyers want the same experience as...
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The airport experience. For some, it conjures images of long queues, confusing signs, and mounting stress. But what if airports transformed from...
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Business buyer expectations are exceeding those of private customers New evidence suggests that 82% of business buyers want the same experience as...
Read more
This article was published in full in January 2011 in the journal of the Service Design Network: Touchpoint Vol. 2 No. 3
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