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Step into service design with our library of short articles, where we discuss the value and art of creating exceptional customer experiences.

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Bridging the gap: The synergy between digital product design and service design

In today’s fast-paced digital landscape, organisations are continually striving to deliver exceptional digital products that cater toever-evolving... Read more

What is customer-centricity, why is it important, and how do big brands do it?

In today’s rapidly evolving business landscape, one term has emerged as a guiding principle for success: customer-centricity. This strategic approach... Read more

You can't buy passenger experience

The airport experience. For some, it conjures images of long queues, confusing signs, and mounting stress. But what if airports transformed from... Read more

Creating connected customer experiences: Why Engine is the best choice for your organisation

Creating a seamless customer experience across all channels and touchpoints is crucial for companies to stand out in today's crowded market. While... Read more

When should I use service design vs UX design?

Service and UX design have the same goal: to provide an excellent user experience. But, when should you opt for one over the other? In this blog, we... Read more

What are fully connected services and why are they valuable?

A fully connected service prioritises customer experience by consistently and seamlessly integrating technology and data to connect digital... Read more

Connected service design: The art of a fully-connected service

There is a disconnect between how companies focus on and measure individual touchpoints in the customer journey and the way customers themselves... Read more

Why I love service design and why you might too

We discover why Joe Heapy, co-founder and managing partner of Engine Service Design, still finds service design so exciting – and why it might also... Read more

The 10 principles for designing people-centred workplace experiences

As the world of work continues to shift and change, we need to design workplace experiences that reflect the new world order. With the Covid pandemic... Read more

What is Service Design and why?

Service design is a creative and collaborative practice that determines precisely how an existing service should be improved or how a new technology... Read more

Necessity is the mother of invention

We’ve seen some great examples of organisations that have responded well to changing markets and have been able to pivot or extend existing... Read more

Designing for multiple possible scenarios

As we phase in and out of lockdowns and transition to a more pandemic-proof society and economy, these coming months will see governments and... Read more