Over the last couple of years, we have all begun to value positive experiences and connection even more than we did before. Many things we took for granted were taken away from us, forcing us to re-evaluate our priorities. For companies, this has made customer experience (CX) a critical piece of the puzzle.
What sets automotive brands apart?
Quality engineering, performance, and reliability are a basic expectation for car buyers these days. When you’re choosing a car, you’re not just choosing something that gets you from A to B. You’re buying into a brand that you feel comfortable with, and with the technology available to each brand becoming increasingly difficult to differentiate, the customer experience is fast becoming the secret weapon automotive brands can use to get ahead of the competition.
To assess customer experience, various factors have to be taken into consideration; How brands responded to the COVID-19 pandemic, communication with their customers, the range and quality of services, and how they interact with their community, the environment, and their employees: all these factors impact the customer experience.
But which brands have designed their CX to be something they can be proud of? A customer experience that is the result of careful design, based on what their customers value and need? A customer experience that actually delights customers and exceeds their expectations.
We’ve looked at each of these factors and chosen five of the top Automotive Brands for Customer Experience below:
Five top automotive brands for customer experience
The key to a great customer experience is in the detail. It won’t design itself. The top automotive brands have recognised this and used it to their advantage for their services, purposefully designing customer service experiences that enable them to attract and retain loyal customers, in spite of the fast-evolving car buying market.
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