DMCC Freezone B2B Customer Journey

Designing best-in-class B2B customer journeys.

Designing the experience for businesses wanting to set up in Dubai's DMCC Free Zone.

The Challenge

Headquartered in Dubai, DMCC is the world’s most interconnected Free Zone, and the leading trade and enterprise hub for commodities.

In an increasingly competitive business environment and licensing market, The Engine Service Design Team redesigned three crucial customer journeys, for the largest economic Free Zone in the Middle East.

The Outcome

All journeys were designed to enable large and small companies to thrive, and delivered through an 18-month development drive across service development, technology and product and process improvement.

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Dmcc freezone customer journey design

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