In episode 32, Oliver King is joined by Joe Macleod, Head of Endineering to discuss the importance of designing consumer endings. Many businesses overlook the end of the customer journey, which results in missed opportunities and negative impacts on brand equity. In this episode, Joe emphasizes the benefits of designing better endings for both consumers and brands, including increased consumer engagement and loyalty, as well as alignment with sustainability goals. Tune in to hear the negative consequences of ignoring endings and the need for businesses to design better off-boarding experiences. Joe shares two key tools for designing endings for businesses to create meaningful and satisfying closure for their customers.
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You can buy Ends and Endineering via the links below.
To discover more about the Endineering course, click here.
25% off discount code: 25offendscohort
Connect with Joe Macleod.
Chapters:
- 00:57: Joe's Journey from UX Design to Designing Sustainable Experiences
- 03:16: Neglected Endings in Financial Services and Healthcare
- 08:02: Designing Better Endings for Increased Consumer Engagement
- 11:40: Aligning Endings with Sustainability Goals
- 18:40: Successful Examples of Designing Better Endings
- 20:27: How Businesses can Begin Designing Better Endings
- 21:56: The Impact of Transaction Models on Endings
- 32:17: The Negative Consequences of Ignoring Endings
- 36:15: Designing Better Off-boarding Experiences
- 37:07: Tools for Designing Endings: Types and Phases
