Ep 11: Crafting Personas

Join us and discover the art of driving transformation.

Play and subscribe to the series.

YouTube
Apple Podcasts
Spotify
CXD Podcast logo
Home arrow Resources arrow Crafting personas


Dive into the intricate art of crafting effective customer personas in our newest episode. We discuss common pitfalls organisations face when developing personas, from working off assumptions to neglecting those unlikely to engage with offerings. At Engine, we've refined a 5-step methodology to hone in on target personas: In-depth Research, Pattern Identification, Profiling, Attribute Development, and Rigorous Validation. We delve into each step's nitty-gritty, offering insights on best practices and essentials. Concluding with a potent note on the indispensable role of empathy in persona crafting, this episode underscores how personas, when created with meticulous care and understanding, become deeply ingrained in an organisation's culture, guiding it towards empathetic customer engagements.

Discover how well you know your personas with our Customer-Centricity Assessment.

Ep 12: Utilising Personas

Harness the Power of Personas in episode 12 of our podcast series. In this illuminating episode,...

Ep 9: De-mystifying Personas

Dive deep into the world of customer personas in our latest podcast episode. We debunk common...

Ep 10: Impactful Personas with Yasmin

Embark on a unique journey in episode 4 of our podcast where we introduce you to Yasmin from MAF...

Ep 2: Navigating customer-centricity with Hannah Richardson

Join us as we dive into SIRVA's transformation towards customer-centricity. We'll delve into the...

Book time with a service design expert.

Discover the transformative power of service design and unlock the full potential of your business. Get in touch with our service design experts today and start improving or innovating your services and customer experience.

Read our privacy statement.

Learn about the benefits of connected service design