Connected services for Volkswagen's Millennial customers

The Challenge

Volkswagen wanted to understand the role of digital technologies in attracting millennial customers to buy their vehicles. 

Engine Service Design developed a detailed view of the attitudes and behaviours of these customers. We developed an ambitious service concept for a connected car platform and a set of data services and applications to inform future investment and planning.

This transformative vision aimed to attract millennials and revolutionise the driving experience for all customers, equipping Volkswagen with a strategic roadmap for future investments and continued relevance in the evolving automotive market.

This collaborative effort didn't merely result in a service concept but heralded Volkswagen's commitment to an intertwined future with digital innovation, solidifying its position in an ever-changing automotive landscape.

It was a story of adaptability, forward-thinking, and dedication to meeting the evolving needs of a new generation.