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Barclays – Curated Workplace Experience

Creating a vision and strategy for the Curated Workplace Experience for Barclays campuses.

The challenge

Creating a Vision and concept for the Curated Workplace Experience (CWX) to meet location strategy requirements and assumptions of a reduced and repurposed footprint.

The outcomes

The Engine Service Design Team defined Barclays CWX vision, workplace propositions and signature experiences for 5 Barclay locations and consulted with Gensler, Barclays Architecture partner, to translate them into architectural designs and build programmes for each site.

Client: Barclays Duration:

Covid 19 has changed how the world will work forever. Recognising this, Barclays sought to adopt flexible hybrid working and make reimagine their office spaces by adopting a colleague-centric approach to their design and how they are used.

Defining the future workplace experience

Covid-19 pandemic brought seismic changes to the world, including where and how we work. It proved that it was possible to work safely and successfully from home without all needing access to corporate offices.

Going into an office would be very different, requiring workspaces to be reconfigured/designed and a rethink on how they are used. Barclays asked Engine Service Design to help them define a compelling vision for the future workplace experience and colleague ways of working.

Creating a vision and strategy for the Curated Workplace Experience (CWX)

The Engine Service Design team worked with the Barclays CWX team and their strategic partners to define a CWX vision and strategy for 1 Churchill Place (Head Quarters), Radbroke (Global Technology Campus), Glasgow (Finacial Hub), Chicago, and Dryrock.

For each site, this included defining the vision for the experience, outlining the required experience shifts from today to tomorrow, specifying the qualities of the experience, identifying the desired colleague outcomes and developing a set of CWX propositions and supporting signatures experiences.

Translating CWX vision into architectural designs and refurbishment/new build programmes.

On completion of the CWX vision, The Engine Service Design team acted as guardians of the experience and consulted with Gensler, Barclays Architecture partner, to translate the vision for each site into architectural designs and refurbishment/new build programmes.

Colleague-centric workplaces and services support hybrid working and different work modes and focus more on colleagues’ wellbeing and social connections.


Improved hybrid ways of working
Redesign of Campus and Office spaces
Introduction of workplace experience hosts
Increased colleague satisfaction

Designing a World Class Employee Experience

Getting ahead in the experience economy

engine book customer driven transformation

“Employees who are not engaged cost their company the equivalent of 18% of their annual salary."

Download our free eBook

Organisations who identify the factors which have the greatest impact on employee experience, have the key to creating not just a world class employee experience, but also a world class customer experience, and that is how to get ahead in today’s experience economy.

What would be possible in your business if you could purposefully design an employee experience that enabled you to truly differentiate from your competition?

Have a similar challenge? Get in touch with the Engine Team

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Here’s how we do it

Insight to vision

Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.

Insight to vision

Design to pilot

Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.

Design to pilot

Plan to mobilise

Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.

Plan to mobilise

How we can help


It's working, but not well enough

When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.

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Think differently to stay ahead

When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.

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innovate engine service design

Do something genuinely new

When you spot an opportunity to disrupt your industry with a new product or service, you need a trusted partner to guide you.

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Customer Driven Transformation

How design-led companies get more of the right services to market faster

engine book customer driven transformation

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.