Ski Dubai Experience Masterplan

Designing the new Ski Dubai to elevate the customer experience.

Ski Dubai collaborated with the Engine Service Design team to modernise its customer experience and create a captivating attraction aligned with an upcoming infrastructure upgrade, that would stand out from the region's other snow-based offerings.

The Challenge

Ski Dubai, a well-known snow and ski resort in Dubai, sought to revamp its aging customer experience and align it with a forthcoming infrastructure upgrade, aiming to create a captivating and contemporary attraction.

Ski Dubai partnered with the Engine Service Design team to achieve this, envisioning a redefined experience to feel special and memorable for visitors. This transformation was more than just a physical facelift; it aspired to offer an immersive, enchanting journey that surpassed other snow-based attractions in the region.

Through collaboration with various stakeholders and partners, a comprehensive Experience Masterplan was devised, charting the course for Ski Dubai's renewed experience.

This transformation narrative encapsulated themes of innovation and commitment to setting new industry standards.

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