Skanska Home Buying Experience

The Challenge

Home developer Skanska was on the verge of introducing their well-designed, responsibly produced and reasonably priced homes to the UK market via two new-build developments.  

In preparation, Engine Service Design was asked to create a home buying experience to match their innovative building designs and the needs of new communities of residents.  

We started by understanding the home buying process through Skanska’s target customers’ eyes. We then looked at how, once you’re a resident, the home and the community would grow around residents and provide them with additional services that would make it attractive to live there.

We designed a sales and configuration process that gives home purchasers an enjoyable experience of specifying and styling their future homes.