Ep 13: Unveiling the Customer Experience Vision

Join Oliver King, co-founder of Engine Service Design, in this episode of CXD where we discuss Customer Experience Visions. This episode is your guide to understanding how to craft a vision that effectively combines technology, people, and environments into seamless experiences. Oliver delves into the 'Vision Wheel' concept, a powerful tool in Engine's methodology, illustrating its application through real-world examples, including a case study of 'Creating Happy Digital Homes'. Learn about the nuances of service design, from physical touchpoints to digital interactions, and discover how to create a vision that resonates with customers and drives business strategy. This episode is a must listen for anyone interested in the intersection of customer experience and innovative service design.


Check out the linked 'Vision Wheel Template' for a practical understanding, and don't forget to follow CXD for more insights into service design excellence.