Philips Lighting needed to add value to their Retail Lighting Systems category; The Engine Service Design Team worked with their customers and ventures team to define Philips Retail Solutions, a new B2B service, value proposition and software platform; that enables retailers, retail design agencies and Philips solutions experts to design and manipulate store lighting and media across connected retail displays to drive footfall and commercial activity and gather data on customer’s shopping behaviours. The service design developed how the service would work for customers, what they key customer journeys would be and how the digital aspects if the service should function and feel.
Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.
Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.
Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.
When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.
When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.
How design-led companies get more of the right services to market faster
With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.