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Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.
Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.
Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.
“The Engine team have been sensational consultancy partners, delivering with a true sense of challenge, purpose, creativity and fun!”
SVP, Client Services
After implementing the design of the new self-serve service at London Heathrow Airport Terminal 3.
After implementing the design of the new branded staff behaviours across the contact centre.
After implementing the design of the new aftersales service across three pilot sites.
How design-led companies get more of the right services to market faster
“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.”
With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.
