In this episode of CXD, hosted by Oliver King, co-founder of Engine Service Design, we delve into the practicalities of creating a Vision Wheel. This episode is a comprehensive guide on developing this strategic framework, a cornerstone in designing services and experiences that align with a Customer Experience Vision. Oliver walks you through the process, from conducting thorough research to synthesising insights into actionable principles and tactics.
Learn the importance of defining clear project goals, improving customer satisfaction, operational efficiency, or expanding market reach, and how these goals shape your Vision Wheel. Discover the art of brainstorming and refining principles, the significance of the 'Big Idea' at the centre of the wheel, and how to develop springboard tactics that inspire innovative service features.
This episode is not just about theory; it’s packed with practical advice and real-world examples, making it essential listening for anyone looking to elevate their service design strategies.
Don’t forget to check out the 'Vision Wheel Template' linked below for a hands-on experience and follow CXD for more invaluable insights into service design.