Customer Driven Transformation: Download the first two chapters

zurich life digital service design by engine

Zurich Life

Driving greater customer engagement through digital services

The challenge

Country-specific changes in legislation, such as the UK allowing people to withdraw unlimited amounts of pension savings as cash, have changed consumer behaviour and represented both a challenge and an opportunity for Zurich. The Engine Service Design Team led three major customer experience design projects for Zurich and delivered numerous workshops in the UK, Italy and Switzerland, resulting in the design and development of a suite of digital services and reimagined customer journeys.

Have a similar challenge? Get in touch with the Engine Team

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Helsinki Airport

Designing the passenger experience for the Helsinki Hub

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Global Pharma Company

Finding valuable service applications for an emerging technology

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E.ON Energy

Designing better services and customer journeys for energy customers

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Here’s how we do it

Insight to vision

Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.

Insight to vision

Design to pilot

Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.

Design to pilot

Plan to mobilise

Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.

Plan to mobilise

How we can help


It's working, but not well enough

When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.

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reimagine engine

Think differently to stay ahead

When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.

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innovate engine service design

Do something genuinely new

When you spot an opportunity to disrupt your industry with a new product or service, you need a trusted partner to guide you.

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