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Lady and child walking in the street in London

London Borough Of Southwark Campaign

Using service design to tackle the social challenges to healthy eating

The challenge

Growing up in poverty can damage physical, cognitive, social, and emotional development, all of which are determinants of adult life outcomes.  Early intervention and support for families can drive positive outcomes, both for individuals and the state. This was particularly acute for Southwark Council, with the London borough falling within the bottom 20% of the country’s most deprived. 


Southwark Council engaged the Engine Service Design team to research and identify the practical, everyday challenges to eating healthily and maintaining a healthy weight We spent time with a group of residents of the borough and ran co-design workshops, including with a group of school children, to visualise challenges and glimpse new solutions.


We helped the corporate strategy team understand and communicate factors of culture, nationality, faith and status that impacted diet and identified opportunities for new services and resources to support households on low-incomes to access and eat more healthy foods.

Have a similar challenge? Get in touch with the Engine Team

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Here’s how we do it

Insight to vision

Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.

Insight to vision

Design to pilot

Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.

Design to pilot

Plan to mobilise

Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.

Plan to mobilise

How we can help


It's working, but not well enough

When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.

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Think differently to stay ahead

When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.

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Do something genuinely new

When you spot an opportunity to disrupt your industry with a new product or service, you need a trusted partner to guide you.

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Customer Driven Transformation

How design-led companies get more of the right services to market faster

engine book customer driven transformation

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.