Customer Driven Transformation: Download the first two chapters

southeastern passenger blueprint rail experience by engine

Southeastern

Developing the seamless passenger blueprint for an enhanced passenger experience

The challenge

As Southeastern rail embarked on the investment into a new rail route, they needed to develop a service vision that would provide the blueprint for an enhanced passenger experience. 

 

Engine Service Design developed the service vision for Southeasterndetailing a series of customer-centred concepts for enhancing the passenger experience, including ticketing, platforms, trains, staff, information, and digital touchpoints. 

 

We leveraged in-depth customer research to map the existing rail journey and develop a vision for the ideal future journey, including the innovation of several concepts as part of a phased implementation plan 

Have a similar challenge? Get in touch with the Engine Team

volkswagen connected car service concept by engine 01

Volkswagen

Rapid envisioning of a new services for Millennials

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samsung service design innovation by engine 01

Samsung Future Kitchen

Creating a future service vision and propositions for Samsung's smart kitchen division

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qoros auto company customer experience development by engine 01

Qoros Auto Company

Developing the customer experience for a completely new auto brand in China

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Here’s how we do it

Insight to vision

Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.

Insight to vision

Design to pilot

Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.

Design to pilot

Plan to mobilise

Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.

Plan to mobilise

How we can help

Fix

It's working, but not well enough

When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.

Find out more
reimagine engine

Think differently to stay ahead

When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.

Find out more
innovate engine service design

Do something genuinely new

When you spot an opportunity to disrupt your industry with a new product or service, you need a trusted partner to guide you.

Find out more

Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.