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Rendered image from a Ski Dubai service design concept

Ski Dubai

Designing the new Ski Dubai to elevate the customer experience

The challenge

Ski Dubai is synonymous with Dubai and a top reason for tourists to visit. But the customer experience was becoming dated and required a refresh that would also inform an infrastructure upgrade. Ski Dubai engaged the Engine Service Design team to reimagine the customer experience and develop a strategy that would address the operational and customer experience challenges. The goal, to create a fantastical experience for those visiting.  


Working with stakeholders and partners, we developed an Experience Masterplan, defining and bringing to life how the re-imagined experience would feel for customers and how they would deliver this. 

Have a similar challenge? Get in touch with the Engine Team

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CX design project for Zurich

Zurich Life

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Here’s how we do it

Insight to vision

Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.

Insight to vision

Design to pilot

Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.

Design to pilot

Plan to mobilise

Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.

Plan to mobilise

How we can help


It's working, but not well enough

When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.

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reimagine engine

Think differently to stay ahead

When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.

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innovate engine service design

Do something genuinely new

When you spot an opportunity to disrupt your industry with a new product or service, you need a trusted partner to guide you.

Find out more

Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.