Home developer Skanska was on the verge of introducing their well-designed, responsibly produced and reasonably priced homes to the UK market via two new-build developments. In preparation, Engine Service Design was asked to create a home buying experience to match their innovative building designs and the needs of new communities of residents.
To achieve this, we started by understanding the home buying process through Skanska’s target customers’ eyes. We then looked at how, once you’re a resident, the home and the community would grow around you and provide residents with additional services that would make it attractive to live there. Ultimately, we re-imagined how the sales and purchase process could feel more like a ‘Grand Design’ process, but without the risk.
Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.
Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.
Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.
When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.
When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.
How design-led companies get more of the right services to market faster
With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.