Customer Driven Transformation: Download the first two chapters


Developing a new service-led car brand

The challenge

As a new brand targeting the newly affluent Chinese middle class. Qoros fused European quality with digital to create a unique offer. Engine developed the service experience and digital products then prototyped a full-scale dealership to test and refine the design before roll-out.

Have a similar challenge? Get in touch with the Engine Team

sainsburys customer experience design programme by engine 01


One supermarket, many ways to shop

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volkswagen connected car service concept by engine 01


Rapid envisioning of a new service proposition.

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B&Q Concept art vision for a DIY store


Vision for Experience Stores

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Here’s how we do it

Insight to vision

Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.

Insight to vision

Design to pilot

Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.

Design to pilot

Plan to mobilise

Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.

Plan to mobilise

How we can help


It's working, but not well enough

When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.

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reimagine engine

Think differently to stay ahead

When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.

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innovate engine service design

Do something genuinely new

When you spot an opportunity to disrupt your industry with a new product or service, you need a trusted partner to guide you.

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