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Making the world a better place one service at a time

A tablet displaying the Qoros improved service experience and digital product design

Qoros Auto Company New Auto Brand

Developing the customer experience for a completely new auto brand in China

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B2B digital retail service development for Philips Lighting

Philips Lighting B2B Retail Services

Developing a brand new B2b digital retail service business

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Service design concept development for Volkswagen

Volkswagen Services For Millennials

Rapid envisioning of a new services for Millennials

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Passenger experience for Helsinki Airport

Helsinki Airport Vision For Services

Designing the passenger experience for the Helsinki Hub at Helsinki Airport

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Designing digital in-store appointment service

EE Digital In-Store Appointments

Designing and prototyping the digital in-store appointment service

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Customer Driven Transformation

How design-led companies get more of the right services to market faster

engine book customer driven transformation

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.