Customer Driven Transformation: Download the first two chapters

Making the world a better place one service at a time

qoros auto company customer experience development by engine 01

Qoros Auto Company

Developing the customer experience for a completely new auto brand in China

Read more
philips lighting b2b retail service innovation by engine 01

Philips Lighting

Developing a brand new B2b digital retail service business

Read more
volkswagen connected car service concept by engine 01


Rapid envisioning of a new services for Millennials

Read more
helsinki airport customer experience vision by engine 01

Helsinki Airport

Designing the passenger experience for the Helsinki Hub at Helsinki Airport

Read more
ee telecoms digital retail experience by engine 01


Designing and prototyping the digital in-store appointment service

Read more

Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.