Customer Driven Transformation: Download the first two chapters

Making the world a better place one service at a time

qoros auto company customer experience development by engine 01

Qoros Auto Company

Developing the customer experience for a completely new auto brand in China

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philips lighting b2b retail service innovation by engine 01

Philips Lighting

Developing a brand new B2b digital retail service business

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volkswagen connected car service concept by engine 01

Volkswagen

Rapid envisioning of a new services for Millennials

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helsinki airport customer experience vision by engine 01

Helsinki Airport

Designing the passenger experience for the Helsinki Hub at Helsinki Airport

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ee telecoms digital retail experience by engine 01

EE

Designing and prototyping the digital in-store appointment service

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Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.