Majid Al Futtaim (MAF) wanted to make their Magic Planet attraction the benchmark for leisure and entertainment, whilst increasing its appeal to 10–16-year-olds and their parents. This included addressing critical customer and operational challenges that were preventing the venue from achieving its full potential.
The Engine Service Design team worked alongside interior architects to re-imagine and design a flagship customer experience for Magic Planet. We created the Experience Guide, which describes in detail the physical zoning of the space and new digital experiences that will make the guest experience unique.
Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.
Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.
Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.
When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.
When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.
How design-led companies get more of the right services to market faster
With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.