As eBay grew from a simple peer-to-peer auction site, to a global marketplace for individual, small business and corporate sellers, they needed to recognise these different types of ‘seller’ and provide a simple and intuitive interface to re-imagine their product experience. The Engine Service Design Team worked with them to develop a series of distinct propositions and experiences, whilst maintaining a seamless experience across their website, APP and the physical touchpoints for sellers and buyers.
Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.
Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.
Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.
When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.
When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.
How design-led companies get more of the right services to market faster
With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.