Bupa International New Proposition

Designing international healthcare service propositions and a new way of working.

Bupa International partnered with the Engine Service Design team to pioneer new service propositions and products for the expatriate market in the UAE.

The Challenge

Bupa International, a worldwide healthcare and medical insurance business wanted to create new service propositions and products for their core expatriate market.

The Engine Service Design team prototyped a new approach, re-imagining service proposition, a new set of products and customer experiences for the United Arab Emirates (UAE) market, whilst simultaneously providing Bupa with a repeatable service design process.

This design-led approach has enabled Bupa to not only improve its product offering but to fundamentally change the way Bupa creates products and services for customers, extending beyond a single project to become a new way of working.

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