Retailers deal directly with multiple customers day in, day out. A positive customer experience (CX) should be a given, but we all know this is not always the case. Some retail brands manage to set themselves apart by offering a better CX than others. According to a PwC survey of consumers, “73% point to experience as an important factor in their purchasing decisions”.
What sets retail brands apart?
Retail brands compete on different levels of price and quality and will attract customers based on those criteria. Customer experience is where brands set themselves apart.
To assess customer experience for retail brands, various factors should be taken into consideration. These include how brands communicate with and respond to their customers, the range and quality of their services, and how they interact with their community, the environment, and their employees.
But which retail brands offer customer experiences that are based on what their customers value and need? Which companies provide a customer experience that delights customers rather than frustrates them? Which businesses exceed their customers’ expectations rather than failing to meet them?
Here are 5 top retail brands for customer experience in the UK:
A great customer experience needs thought and the right input. The retail brands providing the best CX have purposefully-designed it to help them attract and retain loyal customers.
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