Customer Driven Transformation: Download the first two chapters

Volkswagen

Rapid envisioning of a new services for Millennials

The challenge

Volkswagen wanted to understand the role of digital technologies in attracting millennial customers to buy their vehicles. Engine Service Design developed a detailed view of the attitudes and behaviours of these customers and developed an ambitious service concept for a connected car platform and a set of data services and applications, to inform future investment and planning.

Have a similar challenge? Get in touch with the Engine Team

Sainsbury’s

Using service design to lead an ambitious customer experience transformation programme

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London Borough of Southwark

Using service design to tackle the social challenges to healthy eating

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Here’s how we do it

Insight to vision

Identify the difference between what you do today and what your future customers don’t yet know they need. Reimagine the future.

Insight to vision

Design to pilot

Unlock new value by imagining, designing and piloting services and experiences your colleagues are inspired to deliver and your customers will love.

Design to pilot

Plan to mobilise

Mobilise your organisation with a plan to change, build or buy what’s needed to deliver new services and experiences.

Plan to mobilise

How we can help

Fix

It's working, but not well enough

When legacy issues and disjointed ways of working are impacting your customer experience and critical metrics, you need a trusted partner to guide you.

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Think differently to stay ahead

When you need to think differently to stay ahead, but you’re unsure how to differentiate your customer experience, you need a trusted partner to guide you.

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Do something genuinely new

When you spot an opportunity to disrupt your industry with a new product or service, you need a trusted partner to guide you.

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Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from management that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.