2021 Pandemic Personas – Download your CX toolkit now

Making the world a better place one service at a time

Service design and CX case for E.ON Energy

E.ON Energy

Designing better services and customer journeys for energy customers

Read more
Retail service design for Hyundai Motor

Hyundai Motor Company

Designing an immersive, culturally inspired retail experience

Read more
ebay-designing-the-sellers-digital-experience-by-engine-01

eBay

Reimagining the digital service proposition and journey for sellers

Read more
ee-telecoms-digital-retail-experience-by-engine-01

EE

Designing and prototyping the digital in-store appointment service

Read more
helsinki-airport-customer-experience-vision-by-engine-01

Helsinki Airport

Designing the passenger experience for the Helsinki Hub at Helsinki Airport

Read more
global-pharma-company-service-applications-by-engine-01

Global Pharma Company

Finding valuable service applications for an emerging technology

Read more
sainsburys-customer-experience-design-programme-by-engine-01

Sainsbury’s

Using service design to lead an ambitious customer experience transformation programme

Read more
volkswagen-connected-car-service-concept-by-engine-01

Volkswagen

Rapid envisioning of a new services for Millennials

Read more
philips-lighting-b2b-retail-service-innovation-by-engine-01

Philips Lighting

Developing a brand new B2b digital retail service business

Read more

Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from management that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.