2021 Pandemic Personas – Download your CX toolkit now

Making the world a better place one service at a time

mercedes-benz-new-service-benchmark-for-aftersales-service-by-engine-01

Mercedes-Benz

Developing a new service benchmark for aftersales servicing

Read more
dubai-airports-hospitality-customer-experience-pilot-by-engine-01

Dubai Airports

Piloting a new approach to customer service and information delivery

Read more
kent-county-council-social-innovation-lab-by-engine-01

Kent County Council

Building a Social Innovation Lab to develop better citizen services

Read more
Service design case for Heathrow Airport

London Heathrow Airport

Creating the front-line service standard to deliver the 'Make Every Journey Better' ambition

Read more
argos-service-vision-and-standards-by-engine-01

Argos

Designing a compelling service vision to transform the operations

Read more
samsung-schools-digital-service-design-by-engine-01

Samsung Schools

Designing a digital solution for the collaborative classroom

Read more
virgin-hotel-hospitality-customer-experience-by-engine-01

Virgin Hotels

Defining the guest experience for the first Virgin Hotel

Read more
Customer experience design case for B&Q

B&Q

Vision for Experience Stores

Read more
zurich-life-digital-service-design-by-engine-01

Zurich Life

Driving greater customer engagement through digital services

Read more

Customer Driven Transformation

How design-led companies get more of the right services to market faster

“For any who seek to improve their services, let this book be your design-led guide. It will enable you to truly transform your service, by staging engaging, personal, memorable and even beautiful experiences.

Download a free copy of the first two chapters of our book.

With this book, the authors show you how to instil an outside-in approach to strategy; moving away from management that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.