We’ve seen some great examples of organisations that have responded well to changing markets and have been able to pivot or extend existing capabilities to either temporarily or permanently go after new opportunities. For some businesses the adjustments required have been small and they can carry on trading (even prospering) or hunker down until business-as-usual resumes.
For others the impact of necessary responses to Covid-19 are more profound. If you work within one of these businesses, you’ve either spotted an opportunity to innovate or the search is definitely on. For those that need to innovate new products or services to survive, the challenge is to quickly get enough clarity for the vision, consensus around the ambition and confidence in the roadmap to market.
Success lies in following a creative and collaborative process that engages colleagues and customers to imagine, design, evaluate, prototype and deploy new solutions. A balance needs to be struck between moving at a more experimental and faster pace to seize the moment and demonstrating enough rigour and evidence to reassure decision-makers.
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What this will deliver:
Book time with a Service Design expert
How design-led companies get more of the right services to market faster
With this book, the authors show you how to instil an outside-in approach to strategy; moving away from a management approach that’s technology, marketing or resource optimization-led, to one that is customer-inspired and experimental with innovation.