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Named the ‘Gulf Co-operation Council’ (GCC), the group hosted a preview event for the design community on 23rd July in downtown Dubai. The showcase, co-facilitated by Engine and EY-Seren, ran in conjunction with events in Jeddah and Riyadh to incorporate all parts of the GCC chapter.
Attendees represented a broad range of individuals from across creative industries in the region. Participants were invited to take part in and ideate around four main themes:
The fully-attended preview event brought together the design community in a positive and collaborative atmosphere to build anticipation ahead of the official launch of the SDN GCC chapter scheduled to take place in September.
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In today's competitive business landscape, it's no longer enough to simply offer a product or service – you need to create a memorable customer experience that sets you apart from the rest. This is where a customer experience (CX) strategy comes into play. A well-defined CX strategy can help you build customer loyalty, increase revenue, and boost brand awareness.
In today’s competitive market, and as a result of changing consumer expectations, it is not enough to simply provide a product or service; businesses must also ensure that their customers have a positive experience when interacting with them. But what does a positive customer experience mean, and why does it matter?