Customer Driven Transformation: Download the first two chapters

Design as the Super Power of the experience economy

As part of Dubai Design Week 2018, we’ll be hosting a session about ‘Design as the Super Power of the experience economy’.

The event will be held at Re:Urban Studio, Building 7, Dubai Design District, D3, on 13th November from 7 pm.

Tickets are free and issued on a first-come, first-served basis. Please follow this link to reserve a place.

In this interactive, one-hour session we will showcase design as the super-power of the Experience Economy and offer guidance on how to use it to power-up services and customer experiences to make them useful, usable and highly desirable.

We hope to see you there.

More Engine work

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Mercedes-Benz

Developing a new service benchmark for aftersales servicing

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Dubai Airports

Piloting a new approach to customer service and information delivery

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Resources

What are the fundamental factors of a design-led approach?

Let's face it, people are attracted to well-designed things, valuing them more than poorly designed ones.

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A Guide to Ecosystem Services Design

Business ecosystems are creators of value. Here's a practical and accessible approach to unlocking value within your business ecosystem.

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