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Meet changing consumer expectations – Download the whitepaper
Engine Service Design
Earlier this year, Engine Director Joe Heapy spoke at the Forrester Enterprise Architects Council event in London. The focus of this talk was on the application of design-thinking practices to enable an outside-in approach to problem-solving.
Off the back of this event, Forrester has produced a report examining the ways in which Enterprise Architects can play a broader role further upstream; partnering with customer or product strategy execs by embedding key design-thinking practices into their day-to-day EA operations.
You can find out more and download the article here.
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In today's competitive business landscape, it's no longer enough to simply offer a product or service – you need to create a memorable customer experience that sets you apart from the rest. This is where a customer experience (CX) strategy comes into play. A well-defined CX strategy can help you build customer loyalty, increase revenue, and boost brand awareness.
In today’s competitive market, and as a result of changing consumer expectations, it is not enough to simply provide a product or service; businesses must also ensure that their customers have a positive experience when interacting with them. But what does a positive customer experience mean, and why does it matter?