Customer Driven Transformation: Download the first two chapters

Design Thinking Reshapes Enterprise Architecture

Earlier this year, Engine Director Joe Heapy spoke at the Forrester Enterprise Architects Council event in London. The focus of this talk was on the application of design-thinking practices to enable an outside-in approach to problem-solving.

Off the back of this event, Forrester has produced a report examining the ways in which Enterprise Architects can play a broader role further upstream; partnering with customer or product strategy execs by embedding key design-thinking practices into their day-to-day EA operations.

You can find out more and download the article here.

More Engine work

mercedes-benz-new-service-benchmark-for-aftersales-service-by-engine-01

Mercedes-Benz

Developing a new service benchmark for aftersales servicing

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Dubai Airports

Piloting a new approach to customer service and information delivery

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Resources

What are the fundamental factors of a design-led approach?

Let's face it, people are attracted to well-designed things, valuing them more than poorly designed ones.

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guide-to-ecosystem-services-design-01

A Guide to Ecosystem Services Design

Business ecosystems are creators of value. Here's a practical and accessible approach to unlocking value within your business ecosystem.

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